Music NT News

Welcome to the Music NT news page. Here you can keep up to date with whatever is happening musically throughout the Northern Territory as well as getting the latest info on the industry across Australia and Internationally.

Tuesday, May 12, 2009

Choosing a good Manager

The meaning and role(s) of a "manager" have changed dramatically over the last decade, as the traditional CD/Radio/Retail business model has given way to the "new" music business. Traditionally, a manager managed an artist's efforts to get signed to a label, and once signed, he/she managed the relationship between the artist and the label. The label itself managed marketing, distribution, artist development (ah, the good ol' days), radio promotion, producer and writer relations, etc.

But given the state of labels today, the unsigned artist must assume that he/she will never be signed - and build a career accordingly. A traditional manager is often unable and ill-equipped to successfully manage and develop an artist's career in this new "DIY" environment. Check this site for more.

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